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Properly sizing artwork for various social media platforms

Properly sizing artwork for various social media platforms is essential to ensure that your content looks its best and is displayed correctly. Each platform has its own recommended dimensions, and adhering to these guidelines will help prevent cropping, stretching, or pixelation of your artwork. Here’s a general guide to sizing artwork for some popular social media platforms:

  1. Facebook:
    • Profile Picture: 180 x 180 pixels (minimum)
    • Cover Photo: 820 x 312 pixels
  2. Twitter:
    • Profile Picture: 400 x 400 pixels (recommended)
    • Header Photo: 1500 x 500 pixels
  3. Instagram:
    • Profile Picture: 320 x 320 pixels
    • Feed Post: 1080 x 1080 pixels (square), 1080 x 1350 pixels (portrait), 1080 x 608 pixels (landscape)
    • Story: 1080 x 1920 pixels
  4. LinkedIn:
    • Profile Picture: 300 x 300 pixels (recommended)
    • Cover Photo: 1584 x 396 pixels
    • Shared Image: 1200 x 1200 pixels (square)
  5. Pinterest:
    • Profile Picture: 165 x 165 pixels
    • Pin Image: 1000 x 1500 pixels (vertical)
  6. YouTube:
    • Channel Profile Picture: 800 x 800 pixels (recommended)
    • Channel Cover Photo: 2560 x 1440 pixels
    • Video Thumbnail: 1280 x 720 pixels
  7. TikTok:
    • Profile Picture: 200 x 200 pixels
    • Video Aspect Ratio: 9:16
  8. Snapchat:
    • Geofilter: 1080 x 1920 pixels

Remember that these dimensions are general recommendations and might change over time as platforms update their layouts. It’s a good idea to check each platform’s official guidelines periodically to ensure you’re using the most up-to-date dimensions. Additionally, consider the following tips:

  • High Resolution: Use high-resolution images to ensure your artwork looks crisp and clear on all devices.
  • Aspect Ratio: Pay attention to the aspect ratios to avoid cropping or stretching your artwork.
  • File Formats: Use standard image formats like JPEG or PNG for better compatibility.
  • Mobile Responsiveness: Test how your artwork appears on mobile devices since a significant portion of users access social media through smartphones and tablets.
  • Design Consistency: Maintain a consistent visual style across your artwork and profile pictures to establish a cohesive brand presence.

If you’re not familiar with graphic design tools, you can use online image editing tools like Canva or Adobe Spark, which often provide templates and guides for creating properly sized artwork for different social media platforms.